Who would think that the Internet search giant Yahoo! would not want to have a share of the fast-growing online social network market? Just a few days ago rival Google teamed up with MySpace to tackle Facebook's dominance in the social network market. Now, the heat is on!

Yahoo! has launched Kickstart, an online social network that connects college students, graduates and alumni professionals on the job market. In creating Kickstart, Yahoo! fancied Facebook's fashion as a US college network, thus Kickstart's users build a profile entering their college details, photo and any other revelant information.

However, while Facebook is widely acknowledged as a social arena, rather than a professional one, Kickstart aims to create a professional network allowing users to find internships and jobs, or get career advice and mentorship. The site allows people to create a professional profile, browse company profiles and network with peers, professors, alumni and potential employers, all in the process of kickstarting their careers.