It seems that some telecoms firms in Nigeria can’t hold on to their brand name and build that brand to compete with other telecoms companies like MTN Nigeria and Globacom Nigeria. Just recently, Celtel Nigeria changed its name to Zain Nigeria as a result of a rebranding effort by the Zain Group.

Now, as a result of its new strategy which will place it on a leading role in the telecom industry in Nigeria, Reliance Telecommunication Limited (Reltel Wireless), has changed its name to ZOOM Mobile and acquired a 0707 GSM line which comprises an additional 10 million lines from the Nigerian Communications Commission (NCC).

Mr. Ken Aigbinode, Executive Vice-Chairman, ZOOM Mobile , said the 0707 lines would drive the ZOOM brand and that all the company’s products and services would continue to bear Reltel until the launching of the ZOOM mobile has been actualised.

Aigbinode also stated that the company is making progress to be listed on the floor of the Nigerian Stock Exchange (NSE). Meanwhile, Starcomms is the first telecoms company to be listed on the Nigerian Stock Exchange (NSE)

The company’s new numbering plan makes it the first CDMA operator in the country to clearly identify itself with a 4-digit prefix, alongside GSM operators as the new name honours the company’s 10th year anniversary.

The new logo ‘ZOOM’ is boldly written while the ‘mobile’ is placed underneath it in a small size. The black, white and orange colours are also utilized to unveil the brand attributes which include enhanced speed in both voice and data services as well as clarity and transparency.

Other features of the ZOOM mobile brand are the brand pillars which means affordability, dependability, innovation and service; brand promise means the wind beneath your wings full speed ahead; the core values means professionalism, integrity, innovation, customer-centric, one-family orientation and brand personality meaning youthful, determined, zestful, ambitious and distinct.

Via: NigerianBulletin