I’d like to think that reviewing bellanaija on StartupsNigeria is long overdue, since the site has grown to become the most popular fashion and entertainment news blog in Nigeria. Although, it may not be called a startup, the success of the blog means that it has something to offer the infotainment-loving Nigerian people as well as the web community.

Bellanaija is a Nigerian celebrity blog that passionately publishes fashion & entertainment news, info, gossips and gists as well as profiles Nigerian & African celebrities around the world. The site has been covering Big Brother Africa 3 that recently started and has lots of fans both male and female (including me).

But, I think that the site’s design and colour undermines the value and uniqueness of the blog. Branded with a girly-like pinky look and feel, the site has lots of male fans who I’m sure don’t like that pink colour design coupled with the girl-with-the-large-eye-lids-and-lips image used as a banner on the site.

Besides, the site has been on a blogspot subdomain name since it started in July 2006, which I feel doesn’t go well with a highly profiled blog like bellanaija. I think bella must have acquired a full domain name by now (www.bellanaija.com), considering the fact that the site needs to meet with the standards of celebrity blogs around the world and thus drive more advertisement deals for the site.

Maybe its high time Bellanaija gets a fresher look. Or what do y’all think?

Despite the site’s aesthetics, I’m impressed with the its traffic, which shows that bellanaija has been doing consistently well in providing the hottest celebrity news around entertainment and fashion in Nigeria. That’s why I’m reviewing the blog here on StartupsNigeria.

If you are a bellanaija fan or you are just checking out the celebrity blog, you can tell us how you feel about its design and how you think it can be improved.