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Loy Okezie 2.0
Loy Okezie 2.0
7 Strategic Steps to Developing Business Plans for Startups

If you have a startup idea but don’t know how to develop a business plan, perhaps this article would provide some help in planning your online business startup before launch.

1. Research

You need to understand the various sections required in a business plan, the purpose of the various sections, as well as the objectives of the plan.

As important as the ‘idea’ of your business startup is important, so also the operational and logistical requirements. Before writing your business plan, decide whether you will operate as the sole-owner, partnership or limited company. Before you decide, you can get the help of a local accountant or business consultant.  Equally, issues such as VAT obligations, trade marks, employment contracts, etc should be understood and covered.

3. Define

Before developing a business plan, clearly define the benefits of your startup to consumers, users, clients, etc. Define your business model, solution strategy, marketing strategy and market competition.

4. Manage

Even if you’re not good with figures, you should strive to have a thorough understanding of ‘the numbers’ that will impact your business. Here are a few of them:

  • Start-up Costs
  • Break-even point
  • Cash flow analysis & forecast for 1 - 3 years
  • Funding requirements
  • Balance sheet reports

5. Obtain

Here, you need to obtain industry analysis of other startups or companies that are into your business or offering your service. Thus, undertaking some market research will help you understand your target market.

6. Search

By now, you know what SEO means (i.e Search Engine Optimization) and how it plays a huge role in your startups visibility on the web. Before choosing a URL or startup name, find out the terms and keywords related to your business or service that are most heavily searched on the Internet. That way, you can identify your competitors!

7. Assess

It is always difficult to predict the level of demand for your products or services. However, it is recommended to use conservative estimates on likely demand and to use proxies where data is hard to come by. Instead of claiming that there are no comparative figures available, you should use proxies to determine demand estimates even when the idea is innovative or unique. For example, if your site’s user base eventually becomes lower than you predicted at the begining of your startup, you may fail to generate enough revenue to cover the large cost base that you’ve incurred.

Are there any more suggestions for developing a business plan for online startups?


September 25, 2008 | 5:09 AM Comments  0 comments

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